Connecting with consumers in a fragmented world!

Consumers are surrounded by increasing amounts of data across a range of devices so building an accurate picture of the individual becomes a key challenge for marketers. Many brands end up combining data from a range of sources to get an approximate profile, but too often this fragmented approach leads to a fragmented view.

To be able to speak to consumers with accurate and compelling messages, marketers need one view of them across all channels and devices. Over the past decade Conversant has invested more than a billion dollars in research and development on a joined-up, coherent solution which has demonstrated dramatically improved results for brands.

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