HOW TO DELIVER THE HIGHEST STANDARDS IN VIEWABILITY, BRAND SAFETY, & FRAUD PREVENTION.

As digital marketing budgets continue to grow, so do concerns over ad fraud, viewability and brand safety. This whitepaper examines the top threats to ad quality and offers an in-depth view of Conversant’s holistic approach to ensuring the highest level of ad quality for its clients. Topics include:

  • Marketplace challenges and the damage poor ad quality can cause
  • The necessity of advanced proprietary ad quality technology
  • Conversant’s holistic 8-part solution
  • Data's crucial role in preventing fraudulent activity

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