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Case Studies

Dune London: Speaking to individual consumers, one-to-one at scale

Luxury fashion brand Dune London partnered with Conversant, benefitting brand and ROAS. Read this in-depth case study to understand how.

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Whitepapers

The 5 keys to connecting with real people

To speak to consumers with accurate and compelling messages, marketers need a single view of them across all channels and devices. This whitepaper lays out how to implement a single customer view.

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How to make true 1:1 marketing happen, at scale

To achieve truly personalised marketing, four essential pillars need to be realised: recognition and reach; individualised profiles; decisioning and delivery; and measurement and insights. This guide explains how to achieve this.

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Podcasts

The role of attribution in digital media

A podcast series with a panel of industry insiders, candidly discussing the true value of attribution in digital advertising.

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Mobile ad fraud: What, why and how?

A panel of industry insiders discuss the situation, and how to address mobile advertising fraud.

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The making of personalisation

Listen to this podcast to understand one-to-one personalisation at scale from one of the leading instigators of personalised marketing.

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How to navigate the new digital landscape

Listen to insight and advice on ascertaining the value of digital B2B services, and how to advocate that benefit to the C-Level of your organisation.

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Reports

The modern CMO's 5 biggest tech challenges... and how to solve them

How do you use tech to deliver the longevity and authenticity of personal, human connections? We surveyed international CMOs about their goals and challenges around using tech to form seamless personal customer connections.

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2017 Holiday Retail Outlook Report

How customers shopped and engaged with brands in previous years has shifted. Their expectations have reached new levels. Download this free report to access insight and data on how retailers can maximise ROI during the upcoming winter holiday period.

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Customer recognition: How marketing is failing at its top priority

Download this free report by Econsultancy, Epsilon and Conversant to understand why senior marketing executives at $250 million+ revenue generating businesses firmly believe that true one-to-one communication is essential to the future growth of their businesses.

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Infographics

The modern CMO: Dream versus reality

Ambition is a trait shared by most senior marketers. In this infographic, we take a look at some of the results from Conversant's latest report into the ambitions and challenges of CMO's around the world.

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Do you really understand your customer?

40% of businesses believe they have a single customer view (SCV). But in reality, just 12% have the technological capabilities in place to implement one.

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