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61% of marketers’ top digital marketing strategy is to build customer relationships, so they buy more, more often

 

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The modern CMO's five biggest tech challenges... and how to solve them

Customers want brands to deliver useful digital messages, when and where they want them.

To keep up with this demand at scale, marketers turn to marketing technologies to onboard, manage and activate customer data. But how do you use it to deliver the longevity and authenticity of personal, human connections to win the hearts and minds of customers?

To find out, we surveyed international CMOs about their goals and challenges around using tech to form seamless personal customer connections. This report highlights what stood out.

Key takeaways include:

  • Just 18% of marketers capture actionable measurement to support their digital marketing goals.
  • 75% of marketers don’t have the technology, or don’t use it effectively enough, to deliver one-to-one digital marketing.
  • Only 16% of marketers are very confident they can reach customers across multiple devices over time.

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