[Video] Advertising Week Europe: The elusive attribution model
Mar 24, 2017
Watch this on-demand panel debate on attribution, filmed at Advertising Week Europe, to understand why attribution is failing businesses, and what needs to change for measurement to serve real commercial interests.
Speaking alongside experts on attribution from Google, AOL and Campaign Magazine, Conversant's VP of Media UK, Elliott Clayton found wide-agreement on the panel on the future of measurement being tied to A/B testing, rather than attribution.
Joining the Advertising Week Europe panel:
Moderator: Gideon Spanier, Head of Media, Campaign & Media Week
Oliver Borm, Advanced Performance Lead, Northern & Central Europe, Google
If this panel debate has piqued your interest in attribution, then be sure to listen to Conversant's podcast series on attribution. Experts from the industry speak candidly on the issues that attrbiution causes, and what can be done to solve them.
Conversant is the leader in personalised digital marketing, transforming the industry through cutting-edge technology, bold creative and a staggering amount of data. Its roster of 4,000 clients includes 400+ blue chip brands and 65 of the Internet Retailer Top 100. Coupled with the world’s largest affiliate marketing network, CJ Affiliate, they drive incremental sales better than anyone. Conversant is a division of Epsilon, the global leader in creating customer connections that build brand and business equity.