Heightened European consumer adoption of Black Friday and Cyber Monday period

European adoption of the Black Friday and Cyber Monday shopping period is strong and expanding, according to new data gleaned from CJ Affiliate network's retailer performance.

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75% of businesses say personalised communication is essential

Yet only 12% of businesses are equipped for it.
In terms of personalised communication to prospects and customers, there’s a wide gap between current capability and the capability required at the many of the world’s largest organisations, according to a new report.
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Solving for Ad Fraud: there's a Way to Beat the Bots

You can spend a lot of time reading our industry’s buzz about ad fraud. When you do, you’ll find that two things are undeniable:
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