How does the industry waste $20bn marketing budget a year?

“Just 25% of CMOs digital media investment reaches target audiences.

 

“This atrocity represents more than $20 billion of marketing waste, inefficiency and ineffectiveness”.

 

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Gauging true ROI: How to fix broken measurement models in 2018

Transform everything you’re doing to drive growth.” - Mark Pritchard, P&G’s Chief Brand Officer.
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