Programmatic: Time to hit the reset button?

“Automation applied to an efficient operation will magnify the efficiency… automation applied to an inefficient operation will magnify the inefficiency.”

Bill Gates

 

If you’ve visited a marketing conference in the last five years, you’ll be familiar with the obligatory reference to the percentage of advertising bought via programmatic. This is the oft-overlooked problem with programmatic.

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Solving for the challenges of programmatic advertising

Blog article in response to Digiday article on challenges of programmatic advertising

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