75% of businesses say personalised communication is essential

By Richard Burns on Nov 22, 2016 6:14:49 PM

Yet only 12% of businesses are equipped for it.

In terms of personalised communication to prospects and customers, there’s a wide gap between current capability and the capability required at the many of the world’s largest organisations, according to a new report.
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Solving for the challenges of programmatic advertising

By Conversant Europe on Aug 2, 2016 4:39:31 PM

Blog article in response to Digiday article on challenges of programmatic advertising

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OMNI CHANNEL is the focus for 2016 – the six MUST GET RIGHT

By Peter Potthast on Jun 2, 2016 10:01:08 AM

A study by the New York based Interactive Advertising Bureau (IAB) identified programmatic buying as the dominant trend of last year. The possibilities of the automated real-time trade of advertising were welcomed by many for the speed and innovation they brought to marketing while being mindful of issues like data control and transparency. But in 2016 the emphasis has shifted. This year’s number one key trend is cross-channel-tracking, while programmatic buying for new formats was rated second, with the cross-channel identification of target groups in third.

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The 5 keys to connecting with real people - Part IV: the benefits of Conversant’s solution

By Oded Benyo on Apr 12, 2016 6:00:00 PM

In our final post on our white paper on ‘The 5 keys to connecting with real people’ we look at the advantages of the Conversant solution and the benefits for clients.

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The 5 keys to connecting with real people - Part III: accuracy, persistence and privacy

By Oded Benyo on Apr 5, 2016 6:00:00 PM

Continuing with our theme on the five keys to connect with real people, this week we’re looking at accuracy, persistence and privacy. These are vital in helping marketers accurately recognise individuals and to continue to reach them with compelling messages over the long term.

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The 5 keys to connecting with real people - Part II: recognition and reach

By Oded Benyo on Mar 30, 2016 6:00:00 PM

In our first post in this series [read here] we noted that to be able to speak to consumers with accurate and compelling messages, marketers need one view of the individual across all the channels and devices they own and engage with.

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The 5 keys to connecting with real people -Part I: connecting with consumers in a fragmented world

By Oded Benyo on Mar 23, 2016 1:41:36 PM

To be able to speak to consumers with accurate and compelling messages, marketers need one view of them across all the channels and devices they own and engage with. In our white paper this month, we look at the five key issues that marketers need to be aware of to help them to connect with real people.

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