[INFOGRAPHIC] The modern CMO: Dream versus reality

Ambition is a trait shared by most senior marketers. In this infographic, we take a look at some of the results from Conversant's latest report into the ambitions and challenges of CMO's around the world.

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Just 15% of CMOs know consumers well enough to build relationships

...Yet 61% aspire to do exactly that.

A new report reveals that while 61% of senior marketers’ top digital marketing strategy is to build customer relationships, only 15% of those senior marketers are confident that they know their customers well enough to do so.
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Report: 65% of consumers fed up with irrelevant brand communications

A new report reveals that 65% of consumers say companies, retailers, or brands send them too many irrelevant communications.
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[Podcast] How to navigate the new digital landscape

How do you ascertain the value of a digital service? And once you understand the value, how do you gain buy-in from your business?
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[Video] The power of personalisation: Keep your customer coming back for more

Personalised marketing has been talked about for a long time. Yet for many businesses, it still hasn't fully materialised.

 

Watch this video to understand how to implement true one-to-one personalisation at scale, today.

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[Podcast] In conversation: The making of personalisation

Listen to this podcast to understand one-to-one personalisation at scale from one of the leading instigators of personalised marketing.

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Can a ‘framework’ of solutions be an alternative to the duopoly?

AppNexus leads adtech consortium to enable ‘people-based marketing’ rivaling Facebook and Google’s duopoly.

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Replicating the consumer-shopkeeper relationship of the 1950s

In a recent opinion piece published on Marketing Week, the founder of Air Miles, Sir Keith Mills argues that brands should be using data-driven insights to be more like Amazon, replicating the consumer and shopkeeper relationship of the 1950s at mass scale.

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True personalisation: Reigniting the value of digital advertising

Working in digital advertising, it’s instinct to keep an eye on the adverts that your family, friends and colleagues are being served. When a friend shows me an online video or article on their device, my first glance is to the adverts that surround that content. I actively look out for what many people seem intent on attempting to avoid - adverts.

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75% of businesses say personalised communication is essential

Yet only 12% of businesses are equipped for it.
In terms of personalised communication to prospects and customers, there’s a wide gap between current capability and the capability required at the many of the world’s largest organisations, according to a new report.
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Solving for the challenges of programmatic advertising

Blog article in response to Digiday article on challenges of programmatic advertising

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Omni channel is the focus for 2016: Six essentials

A study by the New York based Interactive Advertising Bureau (IAB) identified programmatic buying as the dominant trend of last year. The possibilities of the automated real-time trade of advertising were welcomed by many for the speed and innovation they brought to marketing while being mindful of issues like data control and transparency. But in 2016 the emphasis has shifted. This year’s number one key trend is cross-channel-tracking, while programmatic buying for new formats was rated second, with the cross-channel identification of target groups in third.

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The 5 keys to connecting with real people - Part IV: the benefits of Conversant’s solution

In our final post on our white paper on ‘The 5 keys to connecting with real people’ we look at the advantages of the Conversant solution and the benefits for clients.

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The 5 keys to connecting with real people - Part III: accuracy, persistence and privacy

Continuing with our theme on the five keys to connect with real people, this week we’re looking at accuracy, persistence and privacy. These are vital in helping marketers accurately recognise individuals and to continue to reach them with compelling messages over the long term.

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The 5 keys to connecting with real people - Part II: recognition and reach

In our first post in this series [read here] we noted that to be able to speak to consumers with accurate and compelling messages, marketers need one view of the individual across all the channels and devices they own and engage with.

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The 5 keys to connecting with real people -Part I: connecting with consumers in a fragmented world

To be able to speak to consumers with accurate and compelling messages, marketers need one view of them across all the channels and devices they own and engage with. In our white paper this month, we look at the five key issues that marketers need to be aware of to help them to connect with real people.

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