75% of businesses say personalised communication is essential

Yet only 12% of businesses are equipped for it.
In terms of personalised communication to prospects and customers, there’s a wide gap between current capability and the capability required at the many of the world’s largest organisations, according to a new report.
Read More

Omni channel is the focus for 2016: Six essentials

A study by the New York based Interactive Advertising Bureau (IAB) identified programmatic buying as the dominant trend of last year. The possibilities of the automated real-time trade of advertising were welcomed by many for the speed and innovation they brought to marketing while being mindful of issues like data control and transparency. But in 2016 the emphasis has shifted. This year’s number one key trend is cross-channel-tracking, while programmatic buying for new formats was rated second, with the cross-channel identification of target groups in third.

Read More

Introducing Affiliate customer insights

We’re pleased to announce the launch of our most advanced service offering yet: Affiliate Customer Insights. Originally unveiled in September of 2014, this latest release substantially evolves the reporting capabilities to include richer reporting sets, enhanced data visualization, and greater customization to suit individual customer needs.

Read More