75% of businesses say personalised communication is essential

By Richard Burns on Nov 22, 2016 6:14:49 PM

Yet only 12% of businesses are equipped for it.

In terms of personalised communication to prospects and customers, there’s a wide gap between current capability and the capability required at the many of the world’s largest organisations, according to a new report.
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OMNI CHANNEL is the focus for 2016 – the six MUST GET RIGHT

By Peter Potthast on Jun 2, 2016 10:01:08 AM

A study by the New York based Interactive Advertising Bureau (IAB) identified programmatic buying as the dominant trend of last year. The possibilities of the automated real-time trade of advertising were welcomed by many for the speed and innovation they brought to marketing while being mindful of issues like data control and transparency. But in 2016 the emphasis has shifted. This year’s number one key trend is cross-channel-tracking, while programmatic buying for new formats was rated second, with the cross-channel identification of target groups in third.

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Introducing Affiliate customer insights

By Agnes Durand on Jun 1, 2016 11:00:00 AM

We’re pleased to announce the launch of our most advanced service offering yet: Affiliate Customer Insights. Originally unveiled in September of 2014, this latest release substantially evolves the reporting capabilities to include richer reporting sets, enhanced data visualization, and greater customization to suit individual customer needs.

Affiliate Customer Insights allows advertisers to tie their affiliate transactions back to 160M+ unique consumer profiles, powered by our parent company, Conversant. This new data empowers affiliate managers to optimize their programs for growth and efficiency in new ways.

Reports delivered through Affiliate Customer Insights include:

  • New-to-File and Repeat Purchasers: Compare the percentage of unique, new, and repeat customers acquired from each affiliate publisher and the associated revenue of those transactions.
  • Purchase Behavior: Compare buying habits of average customers driven by each publisher in an advertiser’s program.
  • Channel Benchmarking: Compare buying trends and residual value of affiliate channel customers to non-affiliate channel customers.
  • Offline Impact: Measure how affiliate campaign exposure affects the customer journey to in-store conversions using Conversant’s deterministic, transaction-based matching and 160 million persistent, anonymous consumer profiles.

Click here to learn more and to find out if your program is eligible to start growing with Affiliate Customer Insights today.

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