[INFOGRAPHIC] The modern CMO: Dream versus reality

Ambition is a trait shared by most senior marketers. In this infographic, we take a look at some of the results from Conversant's latest report into the ambitions and challenges of CMO's around the world.

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Just 15% of CMOs know consumers well enough to build relationships

...Yet 61% aspire to do exactly that.

A new report reveals that while 61% of senior marketers’ top digital marketing strategy is to build customer relationships, only 15% of those senior marketers are confident that they know their customers well enough to do so.
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Report: 65% of consumers fed up with irrelevant brand communications

A new report reveals that 65% of consumers say companies, retailers, or brands send them too many irrelevant communications.
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[Video] The power of personalisation: Keep your customer coming back for more

Personalised marketing has been talked about for a long time. Yet for many businesses, it still hasn't fully materialised.

 

Watch this video to understand how to implement true one-to-one personalisation at scale, today.

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CJ’s cross-device solution: Track affiliate conversions across devices

Today, CJ Affiliate launches our cross-device solution, offering complete visibility and tracking of a consumer's path to purchase across all of their devices.

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Bad digital marketing: The '50 First Dates' trap

We’ve all been victims of bad digital marketing. It happens every day, on every publisher site.

 
You know the drill: you visit a site to browse a product. Let’s say, running shoes. You look at several pairs, including a blue pair of New Balances. It’s a model you’ve purchased before in their store but aren’t ready to buy again just yet.

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[Podcast] The role of attribution in digital media

We’re very happy to announce the launch of our first series of podcasts, focussed on the topic of media attribution.
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Why Leakage is never a good thing in digital Media

TRACKING DESKTOP AND MOBILE CONVERSIONS

Today's consumers work and play across multiple devices, which can make tracking difficult. But the problem is not as simple as someone seeing an ad on a mobile device and converting on a desktop. This month we help marketers understand how they can miss out on conversions in a number of different ways.

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The 5 keys to connecting with real people - Part IV: the benefits of Conversant’s solution

In our final post on our white paper on ‘The 5 keys to connecting with real people’ we look at the advantages of the Conversant solution and the benefits for clients.

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The 5 keys to connecting with real people - Part III: accuracy, persistence and privacy

Continuing with our theme on the five keys to connect with real people, this week we’re looking at accuracy, persistence and privacy. These are vital in helping marketers accurately recognise individuals and to continue to reach them with compelling messages over the long term.

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The 5 keys to connecting with real people - Part II: recognition and reach

In our first post in this series [read here] we noted that to be able to speak to consumers with accurate and compelling messages, marketers need one view of the individual across all the channels and devices they own and engage with.

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The 5 keys to connecting with real people -Part I: connecting with consumers in a fragmented world

To be able to speak to consumers with accurate and compelling messages, marketers need one view of them across all the channels and devices they own and engage with. In our white paper this month, we look at the five key issues that marketers need to be aware of to help them to connect with real people.

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