Heightened European consumer adoption of Black Friday and Cyber Monday period

By Richard Burns on Dec 21, 2016 5:55:15 PM

European adoption of the Black Friday and Cyber Monday shopping period is strong and expanding, according to new data gleaned from CJ Affiliate network's retailer performance.

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Going global with affiliate

By Conversant Europe on Aug 31, 2016 2:24:25 PM

There are many ways to go about international expansion within the affiliate channel. Which route to take is dependent on a number of variables based on the advertiser’s existing processes, infrastructure, and technical architecture.

Topics: CJ
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Publishers: Are you ready for Q4?

By Conversant Europe on Aug 31, 2016 2:20:55 PM

Here at CJ Affiliate, we are always preparing for Q4. One great way to do this is to run an activation campaign in Q3 to ensure that you are promoting your top partners in Q4.

Topics: CJ Publishers
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CJ’s Placements Marketplace: Making it easier to partner and earn with affiliate

By Conversant Europe on Aug 31, 2016 12:19:43 PM

If you’re reading this, you’ve likely experienced the long and arduous process of either searching for paid placement opportunities or, as a publisher, trying to fill space by contacting advertisers one-by-one. And that’s just the beginning.

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Bringing influencers into your affiliate strategy (INFOGRAPHIC)

By Conversant Europe on Aug 8, 2016 2:29:12 PM

At CJ, we’re passionate about bringing influencers into your affiliate marketing strategy. It’s something we really believe in but we’re realistic about the challenges, too. So how can we, as an industry, make it work? The answer lies in making influence performance-related.

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CJ Wins Best in Retail Award

By Ulrike Kotzam on Jul 7, 2016 9:32:15 AM

We are delighted to announce that we’ve won the Best in Retail Award for our affiliate campaign with Argos at the European Performance Marketing Awards 2016! The award ceremony took place in Amsterdam on July 4, and was the first of its kind.

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Introducing Affiliate customer insights

By Agnes Durand on Jun 1, 2016 11:00:00 AM

We’re pleased to announce the launch of our most advanced service offering yet: Affiliate Customer Insights. Originally unveiled in September of 2014, this latest release substantially evolves the reporting capabilities to include richer reporting sets, enhanced data visualization, and greater customization to suit individual customer needs.

Affiliate Customer Insights allows advertisers to tie their affiliate transactions back to 160M+ unique consumer profiles, powered by our parent company, Conversant. This new data empowers affiliate managers to optimize their programs for growth and efficiency in new ways.

Reports delivered through Affiliate Customer Insights include:

  • New-to-File and Repeat Purchasers: Compare the percentage of unique, new, and repeat customers acquired from each affiliate publisher and the associated revenue of those transactions.
  • Purchase Behavior: Compare buying habits of average customers driven by each publisher in an advertiser’s program.
  • Channel Benchmarking: Compare buying trends and residual value of affiliate channel customers to non-affiliate channel customers.
  • Offline Impact: Measure how affiliate campaign exposure affects the customer journey to in-store conversions using Conversant’s deterministic, transaction-based matching and 160 million persistent, anonymous consumer profiles.

Click here to learn more and to find out if your program is eligible to start growing with Affiliate Customer Insights today.

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CJ Affiliate by Conversant WINs AGAIN AT this year´s Performance Marketing Awards (PMA)

By Ulrike Kotzam on Apr 28, 2016 10:29:20 AM

We are delighted to announce that CJ, a leading global affiliate network and part of Conversant, won two awards at the Performance Marketing Awards 2016 (PMA) after being shortlisted for twelve awards at this year’s ceremony. These are the largest and most illustrious annual awards in the affiliate and performance marketing space, which are celebrating their tenth year in 2016.

The CJ team took home two of the most coveted awards for their campaigns with TUI in the Advertiser Innovation and Best Managed Affiliate Programme categories. Additionally TUI was lauded for its work with CJ and won the Industry Choice of Advertiser Award. The award presentation was held in London’s Grosvenor House Hotel on the evening of April 26.

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