How does the industry waste $20bn marketing budget a year?

“Just 25% of CMOs digital media investment reaches target audiences.

 

“This atrocity represents more than $20 billion of marketing waste, inefficiency and ineffectiveness”.

 

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Gauging true ROI: How to fix broken measurement models in 2018

Transform everything you’re doing to drive growth.” - Mark Pritchard, P&G’s Chief Brand Officer.
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True personalisation: Reigniting the value of digital advertising

Working in digital advertising, it’s instinct to keep an eye on the adverts that your family, friends and colleagues are being served. When a friend shows me an online video or article on their device, my first glance is to the adverts that surround that content. I actively look out for what many people seem intent on attempting to avoid - adverts.

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[Video] Advertising Week Europe: The elusive attribution model

Watch this on-demand panel debate on attribution, filmed at Advertising Week Europe, to understand why attribution is failing businesses, and what needs to change for measurement to serve real commercial interests.

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This is what real personalisation looks like

Increasingly, media personalisation is talked about as a silver bullet for many issues facing digital media today. It can deliver measurable rather than attributed performance and overcome issues with attribution models that preference high volume low-quality media buying - an issue that's also driving adblocking.

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[Podcast] Mobile ad fraud: What, why and how?

In our latest podcast series, we invite a panel of industry insiders to discuss the situation surrounding mobile advertising fraud.

Why has this become such a big problem? What are the fraudsters doing to game the system? And how can reputable individuals and organisations in the industry work to stop this illegal practice?

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[Podcast] The role of attribution in digital media

We’re very happy to announce the launch of our first series of podcasts, focussed on the topic of media attribution.
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