European adoption of the Black Friday and Cyber Monday shopping period is strong and expanding, according to new data gleaned from CJ Affiliate network's retailer performance.
We are delighted to announce that we’ve won the Best in Retail Award for our affiliate campaign with Argos at the European Performance Marketing Awards 2016! The award ceremony took place in Amsterdam on July 4, and was the first of its kind.
We’re pleased to announce the launch of our most advanced service offering yet: Affiliate Customer Insights. Originally unveiled in September of 2014, this latest release substantially evolves the reporting capabilities to include richer reporting sets, enhanced data visualization, and greater customization to suit individual customer needs.
Affiliate Customer Insights allows advertisers to tie their affiliate transactions back to 160M+ unique consumer profiles, powered by our parent company, Conversant. This new data empowers affiliate managers to optimize their programs for growth and efficiency in new ways.
Reports delivered through Affiliate Customer Insights include:
- New-to-File and Repeat Purchasers: Compare the percentage of unique, new, and repeat customers acquired from each affiliate publisher and the associated revenue of those transactions.
- Purchase Behavior: Compare buying habits of average customers driven by each publisher in an advertiser’s program.
- Channel Benchmarking: Compare buying trends and residual value of affiliate channel customers to non-affiliate channel customers.
- Offline Impact: Measure how affiliate campaign exposure affects the customer journey to in-store conversions using Conversant’s deterministic, transaction-based matching and 160 million persistent, anonymous consumer profiles.
Click here to learn more and to find out if your program is eligible to start growing with Affiliate Customer Insights today.
We are delighted to announce that CJ, a leading global affiliate network and part of Conversant, won two awards at the Performance Marketing Awards 2016 (PMA) after being shortlisted for twelve awards at this year’s ceremony. These are the largest and most illustrious annual awards in the affiliate and performance marketing space, which are celebrating their tenth year in 2016.
The CJ team took home two of the most coveted awards for their campaigns with TUI in the Advertiser Innovation and Best Managed Affiliate Programme categories. Additionally TUI was lauded for its work with CJ and won the Industry Choice of Advertiser Award. The award presentation was held in London’s Grosvenor House Hotel on the evening of April 26.