As the CEO of Conversant, John Giuliani has been a driving force in marketing personalisation for decades. Here, John shares his thoughts on how true one-to-one personalisation has developed, the future of the industry, and how it is that it will get there.
Interviewed by Elliott Clayton, VP of Media, UK, Conversant, John speaks openly about the evolution of marketing, and how Conversant has and will continue to be a key part in that story.
Conversant is the leader in personalised digital marketing, transforming the industry through cutting-edge technology, bold creative and a staggering amount of data. Its roster of 4,000 clients includes 400+ blue chip brands and 65 of the Internet Retailer Top 100. Coupled with the world’s largest affiliate marketing network, CJ Affiliate, they drive incremental sales better than anyone. Conversant is a division of Epsilon, the global leader in creating customer connections that build brand and business equity.