[Podcast] How to navigate the new digital landscape
Jun 07, 2017
How do you ascertain the value of a digital service? And once you understand the value, how do you gain buy-in from your business?
In this podcast, Lisa Collings, VP of Client Development at Conversant imparts her insight and advice on ascertaining the value of digital B2B services, and how to advocate that benefit to the C-Level of your organisation. With a career history in branding for some of the largest B2B and B2C organisations in the world, Lisa understands how to leverage new technology for brand benefit.
Speaking with Robin Davies, MD of Operations at Conversant, Lisa gives actionable advice on gauging the benefit of technology services, in particular harnessing the early adopter advantage.
After listening, be sure to download Lisa's personalisation checklist: a six-point guide to understanding if your business is ready to create truly personalised experiences for your customers at scale.
Download Lisa's personalisation checklist: a six-point guide to understanding if your business is ready to create truly personalised experiences for your customers at scale.
Conversant is the leader in personalised digital marketing, transforming the industry through cutting-edge technology, bold creative and a staggering amount of data. Its roster of 4,000 clients includes 400+ blue chip brands and 65 of the Internet Retailer Top 100. Coupled with the world’s largest affiliate marketing network, CJ Affiliate, they drive incremental sales better than anyone. Conversant is a division of Epsilon, the global leader in creating customer connections that build brand and business equity.