Blog article in response to Digiday article on challenges of programmatic advertising
The word “personalisation” has come to define anything even remotely targeted or customised. Marketers want to reach consumers at the person level, minimising the irrelevance and redundancy of their messages—but when they put their trust in so-called personalisation solutions, they end up disappointed.
We are delighted to announce that we’ve won the Best in Retail Award for our affiliate campaign with Argos at the European Performance Marketing Awards 2016! The award ceremony took place in Amsterdam on July 4, and was the first of its kind.
A study by the New York based Interactive Advertising Bureau (IAB) identified programmatic buying as the dominant trend of last year. The possibilities of the automated real-time trade of advertising were welcomed by many for the speed and innovation they brought to marketing while being mindful of issues like data control and transparency. But in 2016 the emphasis has shifted. This year’s number one key trend is cross-channel-tracking, while programmatic buying for new formats was rated second, with the cross-channel identification of target groups in third.
We’re pleased to announce the launch of our most advanced service offering yet: Affiliate Customer Insights. Originally unveiled in September of 2014, this latest release substantially evolves the reporting capabilities to include richer reporting sets, enhanced data visualization, and greater customization to suit individual customer needs.
Affiliate Customer Insights allows advertisers to tie their affiliate transactions back to 160M+ unique consumer profiles, powered by our parent company, Conversant. This new data empowers affiliate managers to optimize their programs for growth and efficiency in new ways.
Reports delivered through Affiliate Customer Insights include:
- New-to-File and Repeat Purchasers: Compare the percentage of unique, new, and repeat customers acquired from each affiliate publisher and the associated revenue of those transactions.
- Purchase Behavior: Compare buying habits of average customers driven by each publisher in an advertiser’s program.
- Channel Benchmarking: Compare buying trends and residual value of affiliate channel customers to non-affiliate channel customers.
- Offline Impact: Measure how affiliate campaign exposure affects the customer journey to in-store conversions using Conversant’s deterministic, transaction-based matching and 160 million persistent, anonymous consumer profiles.
Click here to learn more and to find out if your program is eligible to start growing with Affiliate Customer Insights today.
We are delighted to announce that CJ, a leading global affiliate network and part of Conversant, won two awards at the Performance Marketing Awards 2016 (PMA) after being shortlisted for twelve awards at this year’s ceremony. These are the largest and most illustrious annual awards in the affiliate and performance marketing space, which are celebrating their tenth year in 2016.
The CJ team took home two of the most coveted awards for their campaigns with TUI in the Advertiser Innovation and Best Managed Affiliate Programme categories. Additionally TUI was lauded for its work with CJ and won the Industry Choice of Advertiser Award. The award presentation was held in London’s Grosvenor House Hotel on the evening of April 26.
There are three different ways that vendors match consumers to their devices, cookies and other data. In the video above, Conversant’s SVP of Products Raju Malhotra breaks them down and shares which one drives the most precise, persistent anonymous connections.
In our white paper last month, we look at the five key issues that marketers need to be aware of to help them to connect with real people.
In our final post on our white paper on ‘The 5 keys to connecting with real people’ we look at the advantages of the Conversant solution and the benefits for clients.
Continuing with our theme on the five keys to connect with real people, this week we’re looking at accuracy, persistence and privacy. These are vital in helping marketers accurately recognise individuals and to continue to reach them with compelling messages over the long term.
In our first post in this series [read here] we noted that to be able to speak to consumers with accurate and compelling messages, marketers need one view of the individual across all the channels and devices they own and engage with.