[INFOGRAPHIC] The modern CMO: Dream versus reality
Nov 13, 2017
Ambition is a trait shared by most senior marketers. In this infographic, we take a look at some of the results from Conversant's latest report into the ambitions and challenges of CMO's around the world.
From building greater relationships with consumers and better targetting them online, through to measuring true return on investment. These are some of the biggest challenges and ambitions shared by international CMOs.
The modern CMO: Dream versus reality
Click on the infographic to view the larger image, or download the full report for free for further insight on what marketers want to achieve, accompanied by actionable insight into how to achieve it.
Conversant is the leader in personalised digital marketing, transforming the industry through cutting-edge technology, bold creative and a staggering amount of data. Its roster of 4,000 clients includes 400+ blue chip brands and 65 of the Internet Retailer Top 100. Coupled with the world’s largest affiliate marketing network, CJ Affiliate, they drive incremental sales better than anyone. Conversant is a division of Epsilon, the global leader in creating customer connections that build brand and business equity.