[Infographic] Affiliate marketing ROI: Affiliate customers spend 58% more
Apr 19, 2017
New data reveals that customers referred via affiliate marketing spend more per order and per year, plus make a greater number of orders.
Released by CJ Affiliate's Affiliate Customer Insights, the data shows that consumers introduced to a brand through affiliate during 2016 went on to place more orders, and at a higher price point, than those introduced through other aggregated marketing channels.
Specifically, affiliate shows a 21% higher average order value (AOV), 31% higher per customer order average, and 58% higher average customer revenue—including initial and subsequent purchases—across all of the advertiser's channels.
Click on the infographic below to see the affiliate marketing ROI data in greater detail.
CJ Affiliate's Affiliate Customer Insights allows advertisers to understand their customers better and make smarter marketing decisions by combining transactional data with the power of 160M+ unique consumer profiles. Benefit from powerful and proprietary reporting, giving you the visibility needed to drive affiliate strategies like never before, all with minimum effort.
Conversant is the leader in personalised digital marketing, transforming the industry through cutting-edge technology, bold creative and a staggering amount of data. Its roster of 4,000 clients includes 400+ blue chip brands and 65 of the Internet Retailer Top 100. Coupled with the world’s largest affiliate marketing network, CJ Affiliate, they drive incremental sales better than anyone. Conversant is a division of Epsilon, the global leader in creating customer connections that build brand and business equity.