[Infographic] Affiliate marketing ROI: Affiliate customers spend 58% more

New data reveals that customers referred via affiliate marketing spend more per order and per year, plus make a greater number of orders.

 

Released by CJ Affiliate's Affiliate Customer Insights, the data shows that consumers introduced to a brand through affiliate during 2016 went on to place more orders, and at a higher price point, than those introduced through other aggregated marketing channels.

 

Specifically, affiliate shows a 21% higher average order value (AOV), 31% higher per customer order average, and 58% higher average customer revenue—including initial and subsequent purchases—across all of the advertiser's channels.

 

Click on the infographic below to see the affiliate marketing ROI data in greater detail.

 

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CJ Affiliate's Affiliate Customer Insights allows advertisers to understand their customers better and make smarter marketing decisions by combining transactional data with the power of 160M+ unique consumer profiles. Benefit from powerful and proprietary reporting, giving you the visibility needed to drive affiliate strategies like never before, all with minimum effort.

 

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