Richard Burns

Richard Burns

Richard is an experienced writer and content creator in the digital business space, having contributed to a wide range of international publications including Businessweek, Times of India, La Tribune and many more.

Recent Posts

[Video] Advertising Week Europe: The elusive attribution model

Watch this on-demand panel debate on attribution, filmed at Advertising Week Europe, to understand why attribution is failing businesses, and what needs to change for measurement to serve real commercial interests.

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Debenhams and CJ Affiliate launch exclusive affiliate programme

British multi-national retailer Debenhams has today joined CJ Affiliate's network. The network will now serve Debenhams’ affiliate marketing activity in the UK and Ireland. This will be an exclusive partnership from April onwards.

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CJ shortlisted for 11 Performance Marketing Awards

CJ Affiliate by Conversant has been shortlisted for 11 Performance Marketing Awards (PMAs) in 2017.
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[Podcast] Mobile ad fraud: What, why and how?

In our latest podcast series, we invite a panel of industry insiders to discuss the situation surrounding mobile advertising fraud.

Why has this become such a big problem? What are the fraudsters doing to game the system? And how can reputable individuals and organisations in the industry work to stop this illegal practice?

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Six affiliate publisher types: Selecting the right content partner

Partnering with the right content publishers can ensure the success of an affiliate programme, so understanding these six affiliate publisher types is paramount.
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Global affiliate revenue growth up 16% during winter holiday period

Affiliate revenue in CJ’s global network of publishers and advertisers is up 16% year-on-year, with an average 4% increase in the number of orders, according to an early release edition of the CJ Affiliate Holiday Report.
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[Podcast] The role of attribution in digital media

We’re very happy to announce the launch of our first series of podcasts, focussed on the topic of media attribution.
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Heightened European consumer adoption of Black Friday and Cyber Monday period

European adoption of the Black Friday and Cyber Monday shopping period is strong and expanding, according to new data gleaned from CJ Affiliate network's retailer performance.

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75% of businesses say personalised communication is essential

Yet only 12% of businesses are equipped for it.
In terms of personalised communication to prospects and customers, there’s a wide gap between current capability and the capability required at the many of the world’s largest organisations, according to a new report.
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