Matt Martella

Matt Martella

Matt brings more than 20 years of experience in sales, marketing, consumer research, strategic planning and logistics to Conversant, where he serves as senior vice president of business development. In his role, Matt leads a sales team responsible for working with marketing and brand leaders across the Fortune 1000.

Recent Posts

Bad digital marketing: The '50 First Dates' trap

We’ve all been victims of bad digital marketing. It happens every day, on every publisher site.

 
You know the drill: you visit a site to browse a product. Let’s say, running shoes. You look at several pairs, including a blue pair of New Balances. It’s a model you’ve purchased before in their store but aren’t ready to buy again just yet.

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