James McDowell


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Does your marketing technology encourage you to be innovative?

By James McDowell on Aug 5, 2016 1:25:32 PM

In an increasingly crowded marketplace  of technology designed to support better decision making and campaign optimisation for Marketeers, almost every provider has a reason why you should choose them. Whether it be a series of fancy features and reporting processes that can simplify a particular workflow, or API's to automate the entire process, there is a perfect platform out there for everyone... somewhere.

One thing I have noticed recently through discussion within the Ad-serving and cross channel measurement space, is that very few of my prospects are using their technology with much flexibility, as often other constraints get in the way such as predefined budgets and creative limitations. 

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