Elliott Clayton,


Recent Posts

2015 Holiday EU Shopper Report

By Elliott Clayton, on Aug 19, 2016 1:37:48 PM

The goal is to provide business and media insight that will enable our clients to increase their returns over the holiday period. In 2015 we identified that holiday shopping around Black Friday and Cyber Monday was set to become a clear trend that could be leveraged by brands and this was borne out by the numbers we saw when we reviewed the year.

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WHY LEAKAGE IS NEVER A GOOD THING: TRACKING DESKTOP AND MOBILE CONVERSIONS

By Elliott Clayton, on Aug 15, 2016 11:55:09 AM

TRACKING DESKTOP AND MOBILE CONVERSIONS

Today's consumers work and play across multiple devices, which can make tracking difficult. But
the problem is not as simple as someone seeing an ad on a mobile device and converting on a desktop. This month we help marketers understand how they can miss out on conversions in a number of different ways.

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