Conversant Europe

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Going global with affiliate

By Conversant Europe on Aug 31, 2016 2:24:25 PM

There are many ways to go about international expansion within the affiliate channel. Which route to take is dependent on a number of variables based on the advertiser’s existing processes, infrastructure, and technical architecture.

Topics: CJ
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Publishers: Are you ready for Q4?

By Conversant Europe on Aug 31, 2016 2:20:55 PM

Here at CJ Affiliate, we are always preparing for Q4. One great way to do this is to run an activation campaign in Q3 to ensure that you are promoting your top partners in Q4.

Topics: CJ Publishers
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CJ’s Placements Marketplace: Making it easier to partner and earn with affiliate

By Conversant Europe on Aug 31, 2016 12:19:43 PM

If you’re reading this, you’ve likely experienced the long and arduous process of either searching for paid placement opportunities or, as a publisher, trying to fill space by contacting advertisers one-by-one. And that’s just the beginning.

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By Conversant Europe on Aug 16, 2016 8:00:00 AM

You can spend a lot of time reading our industry’s buzz about ad fraud. When you do, you’ll find that two things are undeniable:
  1. Ad fraud is everywhere. A recent study has found that 22% of mobile ad impressions are at risk of being fraudulent. That number shoots up to 33% when you evaluate just programmatic ads. In the US, the Association of National Advertisers (ANA) uncovered bots behind 52% of display impressions when traffic was sourced by third parties.

  2. Ad fraud happens when marketers don’t know who they’re targeting. In order to drive big campaign numbers, marketers often enlist the help of third parties to publish their ads across the far reaches of the web. But by trusting in third parties who don’t use quality, people-centric data, or who model their audiences rather than use transaction-based data, marketers don’t have insight into how impressions are served and measured. This lack of transparency and quality data allows ad fraud to thrive.

And it ends up costing marketers big time. A further study by the ANA and White Ops, an ad fraud detection firm, estimates that marketers in the US alone will lose more than $7 billion globally to fraud this year. 

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Bringing influencers into your affiliate strategy (INFOGRAPHIC)

By Conversant Europe on Aug 8, 2016 2:29:12 PM

At CJ, we’re passionate about bringing influencers into your affiliate marketing strategy. It’s something we really believe in but we’re realistic about the challenges, too. So how can we, as an industry, make it work? The answer lies in making influence performance-related.

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Solving for the challenges of programmatic advertising

By Conversant Europe on Aug 2, 2016 4:39:31 PM

Blog article in response to Digiday article on challenges of programmatic advertising

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