Conversant Europe

Conversant Europe

Recent Posts

Going global with affiliate

There are many ways to go about international expansion within the affiliate channel. Which route to take is dependent on a number of variables based on the advertiser’s existing processes, infrastructure, and technical architecture.

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Publishers: Are you ready for Q4?

Here at CJ Affiliate, we are always preparing for Q4. One great way to do this is to run an activation campaign in Q3 to ensure that you are promoting your top partners in Q4.

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CJ’s Placements Marketplace: Making it easier to partner and earn with affiliate

If you’re reading this, you’ve likely experienced the long and arduous process of either searching for paid placement opportunities or, as a publisher, trying to fill space by contacting advertisers one-by-one. And that’s just the beginning.

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Solving for Ad Fraud: there's a Way to Beat the Bots

You can spend a lot of time reading our industry’s buzz about ad fraud. When you do, you’ll find that two things are undeniable:
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Bringing influencers into your affiliate strategy (INFOGRAPHIC)

At CJ, we’re passionate about bringing influencers into your affiliate marketing strategy. It’s something we really believe in but we’re realistic about the challenges, too. So how can we, as an industry, make it work? The answer lies in making influence performance-related.

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Solving for the challenges of programmatic advertising

Blog article in response to Digiday article on challenges of programmatic advertising

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