Ben Foulkes

Ben Foulkes

As sales account director at Conversant, Ben utilises his hard-earned expertise in digital advertising strategy for the benefit of some of the world's largest brands.

Recent Posts

Can a ‘framework’ of solutions be an alternative to the duopoly?

AppNexus leads adtech consortium to enable ‘people-based marketing’ rivaling Facebook and Google’s duopoly.

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Replicating the consumer-shopkeeper relationship of the 1950s

In a recent opinion piece published on Marketing Week, the founder of Air Miles, Sir Keith Mills argues that brands should be using data-driven insights to be more like Amazon, replicating the consumer and shopkeeper relationship of the 1950s at mass scale.

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