Ben Foulkes

Ben Foulkes

As sales account director at Conversant, Ben utilises his hard-earned expertise in digital advertising strategy for the benefit of some of the world's largest brands.

Recent Posts

Programmatic: Time to hit the reset button?

“Automation applied to an efficient operation will magnify the efficiency… automation applied to an inefficient operation will magnify the inefficiency.”

Bill Gates

 

If you’ve visited a marketing conference in the last five years, you’ll be familiar with the obligatory reference to the percentage of advertising bought via programmatic. This is the oft-overlooked problem with programmatic.

Read More

Can a ‘framework’ of solutions be an alternative to the duopoly?

AppNexus leads adtech consortium to enable ‘people-based marketing’ rivaling Facebook and Google’s duopoly.

Read More

Replicating the consumer-shopkeeper relationship of the 1950s

In a recent opinion piece published on Marketing Week, the founder of Air Miles, Sir Keith Mills argues that brands should be using data-driven insights to be more like Amazon, replicating the consumer and shopkeeper relationship of the 1950s at mass scale.

Read More