The goal is to provide business and media insight that will enable our clients to increase their returns over the holiday period. In 2015 we identified that holiday shopping around Black Friday and Cyber Monday was set to become a clear trend that could be leveraged by brands and this was borne out by the numbers we saw when we reviewed the year.
This year we expect the holiday shopping trend to both deepen and lengthen, and we have highlighted some ways for advertisers to make better use of their media budgets in that event. We have also highlighted some new trends we can see in the data that we expect to continue to grow.
Financial data shows 2015 was a good year for consumers and especially the home shopping market, with catalogue/online retailers seeing the largest growth by segment. Along with Mark Pragnell at Capital Economics, “we believe the british economy is on the right track, largely because of consumers, and brexit is unlikely to derail it.”
Conversant is the leader in personalised digital marketing, transforming the industry through cutting-edge technology, bold creative and a staggering amount of data. Its roster of 4,000 clients includes 400+ blue chip brands and 65 of the Internet Retailer Top 100. Coupled with the world’s largest affiliate marketing network, CJ Affiliate, they drive incremental sales better than anyone. Conversant is a division of Epsilon, the global leader in creating customer connections that build brand and business equity.