Heightened European consumer adoption of Black Friday and Cyber Monday period

By Richard Burns on Dec 21, 2016 5:55:15 PM

European adoption of the Black Friday and Cyber Monday shopping period is strong and expanding, according to new data gleaned from CJ Affiliate network's retailer performance.

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75% of businesses say personalised communication is essential

By Richard Burns on Nov 22, 2016 6:14:49 PM

Yet only 12% of businesses are equipped for it.

In terms of personalised communication to prospects and customers, there’s a wide gap between current capability and the capability required at the many of the world’s largest organisations, according to a new report.
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Going global with affiliate

By Conversant Europe on Aug 31, 2016 2:24:25 PM

There are many ways to go about international expansion within the affiliate channel. Which route to take is dependent on a number of variables based on the advertiser’s existing processes, infrastructure, and technical architecture.

Topics: CJ
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Publishers: Are you ready for Q4?

By Conversant Europe on Aug 31, 2016 2:20:55 PM

Here at CJ Affiliate, we are always preparing for Q4. One great way to do this is to run an activation campaign in Q3 to ensure that you are promoting your top partners in Q4.

Topics: CJ Publishers
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CJ’s Placements Marketplace: Making it easier to partner and earn with affiliate

By Conversant Europe on Aug 31, 2016 12:19:43 PM

If you’re reading this, you’ve likely experienced the long and arduous process of either searching for paid placement opportunities or, as a publisher, trying to fill space by contacting advertisers one-by-one. And that’s just the beginning.

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2015 Holiday EU Shopper Report

By Elliott Clayton, on Aug 19, 2016 1:37:48 PM

The goal is to provide business and media insight that will enable our clients to increase their returns over the holiday period. In 2015 we identified that holiday shopping around Black Friday and Cyber Monday was set to become a clear trend that could be leveraged by brands and this was borne out by the numbers we saw when we reviewed the year.

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SOLVING FOR AD FRAUD: THERE’S A WAY TO BEAT THE BOTS

By Conversant Europe on Aug 16, 2016 8:00:00 AM

You can spend a lot of time reading our industry’s buzz about ad fraud. When you do, you’ll find that two things are undeniable:
  1. Ad fraud is everywhere. A recent study has found that 22% of mobile ad impressions are at risk of being fraudulent. That number shoots up to 33% when you evaluate just programmatic ads. In the US, the Association of National Advertisers (ANA) uncovered bots behind 52% of display impressions when traffic was sourced by third parties.

  2. Ad fraud happens when marketers don’t know who they’re targeting. In order to drive big campaign numbers, marketers often enlist the help of third parties to publish their ads across the far reaches of the web. But by trusting in third parties who don’t use quality, people-centric data, or who model their audiences rather than use transaction-based data, marketers don’t have insight into how impressions are served and measured. This lack of transparency and quality data allows ad fraud to thrive.

And it ends up costing marketers big time. A further study by the ANA and White Ops, an ad fraud detection firm, estimates that marketers in the US alone will lose more than $7 billion globally to fraud this year. 

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WHY LEAKAGE IS NEVER A GOOD THING: TRACKING DESKTOP AND MOBILE CONVERSIONS

By Elliott Clayton, on Aug 15, 2016 11:55:09 AM

TRACKING DESKTOP AND MOBILE CONVERSIONS

Today's consumers work and play across multiple devices, which can make tracking difficult. But
the problem is not as simple as someone seeing an ad on a mobile device and converting on a desktop. This month we help marketers understand how they can miss out on conversions in a number of different ways.

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Bringing influencers into your affiliate strategy (INFOGRAPHIC)

By Conversant Europe on Aug 8, 2016 2:29:12 PM

At CJ, we’re passionate about bringing influencers into your affiliate marketing strategy. It’s something we really believe in but we’re realistic about the challenges, too. So how can we, as an industry, make it work? The answer lies in making influence performance-related.

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Does your marketing technology encourage you to be innovative?

By James McDowell on Aug 5, 2016 1:25:32 PM

In an increasingly crowded marketplace  of technology designed to support better decision making and campaign optimisation for Marketeers, almost every provider has a reason why you should choose them. Whether it be a series of fancy features and reporting processes that can simplify a particular workflow, or API's to automate the entire process, there is a perfect platform out there for everyone... somewhere.

One thing I have noticed recently through discussion within the Ad-serving and cross channel measurement space, is that very few of my prospects are using their technology with much flexibility, as often other constraints get in the way such as predefined budgets and creative limitations. 

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